The product line is denim centric focusing on jeans, shirt and jackets both men’s and women’s wear. No matter the garment may be, the name crux today stands for premium quality, craftsmanship and masculinity.

The crux design team is a group of young invigorated creative who enjoy pushing the limit with every garment they design. With a keen eye on the fast moving trend and a hand on the pulse of customer demand, the product is tailor made to fit different body types and making a style statement with each pair of jeans.